Latest Walkman® and Cyber-shot™ phones

Latest Walkman® and Cyber-shot™ phones

London, UK – 11th October, 2007 – With Christmas sales fast approaching, Sony Ericsson today announces that its latest Walkman® and Cyber-shot™ phones, the W910 and the K850, will be available in stores across selected markets from this month.

Since the launch of the W800 in August 2005, sales of Walkman® phones have reached 45 million units. The first Cyber-shot™ phone launched in June 2006 and volumes are now reaching 13 million units. The W910 and the K850 build on these successes and continue to deliver the best mobile music and camera phone experiences. Both new phones boast Turbo-3G speeds (HSDPA) for fast download of music and other content and come packed with unique features.

Slide to a new Walkman® beat
The W910 Walkman® phone is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It’s also geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between music tracks. Or opt for SensMe™ and discover music to match your mood and tempo. The W910 can hold over 900 of your favourite songs* on the 1GB Memory Stick Micro™ that is provided out of the box, with room for plenty more thanks to the expandable memory.

You can now even colour-match your W910 with some of Sony Ericsson’s bestselling accessories. The Portable Speakers MPS-70 and the Stereo Bluetooth ™ Headset HBH DS-220 now come in the same Hearty Red colour so you can enjoy your music in complete style.

“Our users tell us how important it is to have their music always with them – and to be able to get it on to their phone with a minimum of fuss. This is why we have great expectations for the W910”, says Ben Padley, Head of Music Marketing at Sony Ericsson. “The W910 makes it quicker and easier than ever before to transfer or download music so that it is always available at your fingertips. The ‘slider’ design is also something that resonates well with our customers; the W580 Walkman® phone was the best selling Sony Ericsson mobile phone globally in Q3 of this year”.

Your camera always with you
The K850 Cyber-shot™ phone is equipped with a 5 megapixel camera with auto focus, Xenon flash and Video Light that together help produce true digital camera results. Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo Fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic™ and take nine pictures in one burst. Then simply choose the best and delete the rest.

“Sony Ericsson is first and foremost about offering the best phone for you, but with the K850 we also give consumers a 100% credible alternative to a digital camera”, says Sven Totté, Head of Imaging Marketing at Sony Ericsson. “With unique features such as BestPic™, Photo Fix and Auto Rotate combined in an easy to use and intuitive phone, the K850 delivers the best picture quality of any camera phone currently on the market”

The Sony Ericsson W910 Walkman® phone will be available in either Hearty Red or Noble Black. The K850 Cyber-shot™ phone has a colour choice of either Velvet Blue or Luminous Green. Both will be available in-store across selected markets from October 2007.

Legal Information
*Assumes eAAC+ format
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit
http://www.SonyEricsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm – Telephone +44 208 762 6065
Merran Wrigley – Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail:
press.global@SonyEricsson.com

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